Marketing 

Market your brand for success by learning about automation, website optimization, targeted content, video, AI, social media and more to align your business for a strong advantage over the competition.

Keenly anticipated education sessions include:

Tuesday, February 25th

8:30 AM

The Interior Strategy: Maximizing Social Strategy the Gen Z Way

Nicholas Lindsey, Interior Strategist, Presenter, The Interior Strategist

Track: Marketing | Room No: N258

9:00 AM

Transatlantic Trends: Bringing European Kitchen and Bath Designs to the USA

Julee Ireland, Interior Design Architect, Founder of Home Renovation School, and Product Designer, Presenter, Julee Ireland

Track: K&B Trends | Room No: N262

2:45 PM

Smart Technology for Aging in Place: Sustainability & Universal Design

Janet Engel, Owner, Presenter, Home Designs for Life, Ltd, Co.

Track: Hot Topics | Room No: N262

Wednesday, February 26th

12:30 PM

Luxury Kitchens Remain King Amidst Rising Mortgage Rates

Massimo Ballucchi, Vice President of Institutional Relations, VFTI, Cosentino

Track: K&B Trends | Room No: N262

2:15 PM

Digging Deep Into Sustainability

Sandy Campbell, Designer, Entero Design LLC

Sienna Hawkins, Designer, Beyond the Surface

Track: Building & Remodeling | Room No: N256

Thursday, February 27th

8:45 AM

Which Marketing Channels Are Right for You?

Jason Lockhart, Architect & Urban Planner, Kitchen & Bath Marketing Solutions

Debra Scarpa, Owner, Home Designer Marketing

Ashley Blaesing, Operations Manager, Home Designer Marketing

Track: Marketing | Room No: N258

12:45 PM

AI in Kitchen & Bath Design Business Management: Harnessing Innovation

Brandy Lawson, CEO, Presenter, FieryFX

Track: Hot Topics | Room No: N252

2:15 PM

Winning Contractor Partnerships: Collaboration for Mutual Profitability

Cerissa McKinnis, Interior Designer, Presenter, Industrious Interiors

Track: Building & Remodeling | Room No: N254

5:00 PM

Welcome to the Technaissance: Unraveling the Complex Layers of Kitchen and Bath Trends 2026+

Tressa Samdal, Trend and Innovation Director, Presenter, Cabinetworks LLC

Track: K&B Trends | Room No: N/A – On-Demand Only

Awards